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Background

​In response to the digital void within Estonia's boba tea scene, where prominent vendors Hips and Bobatee lacked inviting and user-friendly online platforms, I embarked on the mission to design a transformative website. The analysis revealed a distinct need for a visually appealing, multilingual, and easily navigable platform that could redefine the boba tea experience for users.       â€‹â€‹

Process

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  • Competetive analysis   

  • Personas

  • Sketches

  • Wireframe

  • High fidelity

​Competitive analysis​​​​

After researching where to purchase boba teas in Estonia, I discovered that only two vendors have an online platforms — Bobatee and Hips.

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Pain points

 

After trying out all the features, I noticed the pain points. These areas gave me ideas for improving the new app design.

 

Bobatee​

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  • ​Language restriction to Estonian limits accessibility

  • Visual challenges with yellow text affect readability

  • Unclear clickability on certain buttons causes confusion

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Hips

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  • Key content available only in English

  • Lack of company information diminishes customer connection

  • Visual inconsistency may limit broad appeal and professionalism

Persona development

Crafted persona for this fictional project without direct user research, relying on industry knowledge. While not rooted in real user data, persona offers valuable insights for a user-centric approach to guide the design process.

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Design question

How can the user experience on the boba tea website be enhanced by improving language accessibility, refining visual aesthetics for a broader audience, and ensuring clarity in interactive elements to minimize user confusion?

Final design

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